if you know max gillies, you know he's one-of-one. so, for max pope the beauty edit, we focused on translating max’s point of view — spanning beauty, wellness, and lifestyle — into content that feels both elevated and accessible. our goal was to create a presence that feels as curated, trusted, and insider as the brand itself. every piece was designed to feel intentional, informative, and worth saving.

we leaned into iphone-led content, product storytelling, UGC, and quick-hit recommendations — building a feed that mirrors how people actually discover and engage with beauty today. from must-have callouts to routine-driven content and behind-the-scenes moments, we created a system that balances authority with approachability.

the result is a platform that doesn’t just showcase products — it builds trust, drives discovery, and positions max pope as a go-to voice in the space. xxRR