we got a call one day from the group behind lawnie's in the knox-henderson neighborhood of dallas, sharing that their next move is a bar in the iconic stockyards of fort worth. they needed help with creating a full brand identity, logo system, and social direction.

here, we took the position of liason: we listened to the owners with our business-man ears, and communicated with our artist voice to translate the many creative ideas for the brand system. we worked alongside our graphic design partner to cull inspo, refine palettes, tweak everything from the saddle to the tail. xxRR