for max pope the edit, rose vanduzen created max’s muses — a playful campaign concept built around the brand’s signature “edits”: the sweat edit, the style edit, the volume edit, and beyond. each edit was brought to life by an influential dallas woman, introducing the brand to new audiences through the muses’ own networks. brittney everett starred in the sweat edit in an ’80s flashdance moment. kristie ramirez, the most stylish publicist in texas, appeared in the style edit photographed at her partner's restaurant, beverley’s. for the volume edit, kait davis was reimagined as a country music superstar for the day, shot inside modern electric studio, celebrating big dallas hair. from concept to social rollout, we orchestrated each and every element to maximize engagement. xxRR

Photography: Thomas Welch, Jonathan Zizzo, 2024