captured in both the hollywood hills and in the penthouse of the Sunset Tower Hotel, the brand launch of Max Pope The Beauty Edit remains one of our favorite projects to date. the brand & its founders, max gillies and cory pope, are a mixture of quiet luxury & casual cool that's so effortless, that its hard to put your finger on why you're buying anything & everything they're selling.

we worked our contacts to assemble a fully LA-based crew of creative executors. the girls, the set, the styling, and the creative direction was designed to evoke cool girl beauty. xxRR

Photography: Thomas Welch, 2023