Miron Crosby
the challenge: create a modern day, texas take on the classic "12 Days of Christmas" song for miron crosby's 2025 holiday campaign. in the twelve days leading up to christmas, the miron crosby marketing team planned to launch one boot per day. each day, a new scene would drop — from a partridge in a pear tree, all the way to twelve drummers drumming. the shoot would be on Lake Austin, Texas, at both a private home & at the Ski Shores Cafe.
diving into our creative process, we dreamt up a surfer girl with a basket of goose eggs, a mommy & me pair of turtle doves, a gold hoola hooper wearing five golden rings, and many more. from scene planning, prop curation, casting the perfect models, wardrobe styling, campaign rollout & catalogue consulting, the "12 Days of MC" was a true tour de force — something we'll forever be proud of! xxRR
Photography: Kristen Kilpatrick, 2025
12 Days of Christmas - Holiday Campaign
services: art direction, creative concept development, full-service production, budget management, talent casting, photo & video booking + deliverables management, location sourcing, wardrobe + prop styling, digital ad creation
“Working with Rosie and the amazing team at Rose Vanduzen has been an absolute dream. Rosie is a true creative powerhouse. She is beyond talented, efficient, and endlessly inspired. Collaborating has not only been so much fun but also incredibly rewarding as we see each project come to life. From ideation and planning to flawless execution, Rosie approaches everything with ease and professionalism, perfectly capturing our brand vision every time. I couldn't recommend Rosie and her team more highly!”
- Lee Searcy, Chief Marketing Officer, Miron Crosby