dallas-based menswear brand rye51 brought us a mood board, and booked us to produce its fall 2025 ready-to-wear campaign. approachable elegance is in the details of rye51, and the brand strategy tells the same story. we called up the best in the biz, pasha heidari, and asked if we could shoot this campaign at st. martin's bistro –  think vesuvio from the sopranos, with a double dose of sophistication.

we cast leading men from wallflower management, and tapped luis martinez, male model / photographer extraordinaire, for photo & video. we crossed every "t" & dotted every "i", allowing the rye51 marketing team to focus on creative. xxRR

Photography: Luis Martinez, 2025